“Man the tool-making animal has long been engaged in extending one or another of his sense organs in such a manner as to disturb all of his other senses and faculties” J.Z. Young writes. Mans strive for stimulations, external or internal, is to break up the unison of action of the brain.
In our age man has developed extensions for almost everything he used to do with his body. The ‘laws of media’ reading argues that “all man-made material things can be treated as extensions of what man once did with his body or some specialized part of his body”.
Mans creation of new environments will lead to the changes of man himself. A new service environment will modify the very nature and image of people who use it. As electric media booms people becomes detached from mere bodily or physical reality. In this IT-era the personal and community values disappears in a rapidly increasing pace. I am actually very glad that I have had the privilege to live in the pre-internet world and experience the change of modes to communicate.
The Laws of media reading further stresses the main characteristic of man to be the communication as a tool itself.
In the Stereoscope reading Burd Schiavo writes “that media do not function as neutral systems for the storage and communication of information or opinion. She further quotes Jean Baudrillard; “media are not coefficients but effectors of ideology”.
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